Whether you have a brick-and-mortar business and want to launch an online store or you are new seller that is purely web-based, there are different factors that you should be aware of that can make or break your endeavour.
While there is no guaranteed path to success, there are certain ingredients that you can combine to increase your chances of thriving. In this article, we take a look at 4 essential elements for an e-commerce business to attract, convert and retain customers.
Seamless user experience
User experience (or UX for short) comprises all the facets of your online store that visitors interact with. This umbrella term encompasses everything from how easily users can browse your products to how seamlessly your store’s navigation translates to a mobile device.
As such, optimizing your UX involves perfecting everything from your homepage to your checkout cart. Essentially, you want users to be able to find what they need as quickly and efficiently as possible.
Here are 6 key elements to focus on:
- The loading time of your pages
- Mobile responsiveness
- Clear and detailed product info
- Clean and balanced visual design
- Simple and intuitive checkout
- Thank you/order confirmation page
The importance of an appealing packaging design in e-commerce cannot be overstated. Exceptional packaging encourages repeat sales and positive word-of-mouth that attracts new customers.
Your packages need to combine security and aesthetic for the best results. It should be strong enough to protect your product during shipping and charming enough to impress your customers when they receive it.
To achieve these two things, you will have to research which packing material is best suited to protect your product and come up with a unique and eye-catching design that accurately represents your brand.
A sense of trust
When it comes to selling your product online, establishing trust is imperative. If customers aren’t entirely confident in your website and brand, they certainly won’t be compelled to make a purchase.
First and foremost, make sure your website is set up using the https protocol. Next, you will want to include different trust badges and credit card logos across your website. Finally, you will also want to have an option for customers to leave reviews on product pages and your Google My Business page as well.
Social media presence
In today’s digital landscape, businesses without a social media presence are basically non-existent. If you want to grow your start-up, you will need to focus a good chunk of your time on attracting customers via social networks.
Choose a couple platforms that best suit your line of business (Instagram and Pinterest are great for clothing stores) and sign up. You can then start implementing online advertising and content strategies to signal boost your e-commerce store.
While there is a laundry list of other elements that can help your e-commerce business become successful, the four essentials presented in this article will get you up and running as effectively as possible. Operating an online store is hard work and sometimes requires the patience of a Buddhist monk but with proper planning and execution, you will not only survive but thrive!