One of the best ways you can market whatever product you have is to have the right packaging for it. With the right packaging, your product will not only be attractive to consumers – there’s also a good likelihood that consumers (especially today) will share images of your product online and on social media, so other consumers will see it and be curious about your offer as well. Great product packaging has a great impact on your marketing strategy and efforts, and you want to make sure that your product packaging is really impressive. Here’s how to do it right.
Sustainability always works
Having sustainable packaging is incredibly effective, especially in this day and age where environmental consciousness is at the forefront. As packaging market research from specialists confirm, a lot more consumers are becoming aware of preserving the environment and being more sustainable in their choices, and this includes their choices in products as well. When selecting the right packaging for your product, having or making use of recycled or recyclable materials makes a difference – and it’s not only a bonus to your business and brand, it’s a bonus to the environment, too.
Invest in the best packaging you can afford
Granted, one of your aims is to be able to save money to increase profit, even for your product packaging. But this doesn’t mean that you can’t provide your customers with premium packaging and the right materials. It’s better to invest in high quality packaging and components rather than scrimp on it and have your customers go somewhere else. Bear in mind that the exterior look of your product will have an effect on the consumers’ impression of the product itself, so if your exterior packaging looks cheap and amateurish, consumers may mistakenly assume that the product is cheap and of low quality as well. The key is to provide your consumers with a unique experience when they buy and use your product – and if this means having premium packaging, then it’s a worthy investment.
Let your brand shine through
When selecting packaging for your product, make sure your brand shines through. Consistency is key. If you are selling a high-end product, then it follows that its packaging should be high-end and classy as well. The same is true if you are selling a product that’s playful and quirky – fun, bright colours and bold icons and typography are entirely suitable. Know what your product is all about, and create a package that’s suited to it.
Keep it simple
Whilst it’s important to let your product and brand shine through, you should still pay attention to simplicity. Keep it simple with concise text and clear graphics and images, and make your product easy to transport and use.
Image attributed to Pixabay.com