How to Make Your Business Stand Out at an Expo or Trade Show

How do you make your business stand out in a crowded room of other exhibitors at a trade show or exhibition? This is the big question – and if you have any experience of trade shows or as an attendee at exhibitions you’ll know just what a challenge it can be to fight for the attention of hundreds of delegates or visitors to an expo – trying to attract them to your stand or booth so that you can engage with them.

How could a roller banner help your business?

Roller banners can be designed to attract attention from afar – absolutely essential in a crowded expo venue. Opt for the right size and shape of roller banner and it might even be the first thing visitors to an event see as they enter the exhibition area.

Your business may not have one of the positions near the entrance, but if visitors can already see your banner they will no doubt make their way over to you in due time.

According to experts at, size, shape and colour are important – but you’ll also need a simple but compelling headline which can be seen from all around the venue. This must be something that piques the interest of visitors.

Getting attention

Avoid simply using your slogan or logo. Try to come up with an intriguing question or bold statement – to create curiosity. It’s not as easy as it might first appear and will greatly depend on the industry you are in and what your business actually offers in terms of a product or service, but it’s worthwhile spending some time with your team to come up with something short and simple which will grab attention.

Only if you can appeal to people’s curiosity and get them to come over to your stand will you be able to actually engage with them and convince them of how great your business is and what you can do for them.

Research all options

Consider the option of a suspended banner, if the venue allows for this – or an extra tall floor standing banner so that it can be seen over the heads of all the attendees. You must first catch the attention of visitors before you can do anything else.

Clearly, smaller roller banners, pop up banners, and pull up banners can also be utilized as part of your expo stand or booth and designed to complement your primary banner. Be prepared to spend some time researching the particular venue, the possibilities for different banner mounting locations, and any restrictions, in order to create the most impactful and eye-catching banner which truly does stand out in a crowded expo area. The time and effort spent in preparation and design will pay dividends.

Tags :
April 23, 2016