It’s perfectly normal for a company to wonder how to approach packaging a certain product; packaging is, after all, too important not to be considered with utmost care. There’s a lot more to proper packaging than may initially meet the eye. Great packaging ensures the product remains safe during transit and on the shelves, attracts the consumer, and is able to save the company a lot of money.
The key to success lies, of course, in its design. A well-designed packaging concept will promote the product and significantly help the company succeed; a poorly designed cover or label may do exactly the opposite. Thinking about bringing a new product on the market? Here are the essential factors to consider when designing product packaging.
The right container
The packaging of your product will, of course, revolve around your product; the size of your product, the way it has to be stored, the way it will be used and the way it is manufactured will all play a role in the design of your packaging. However, it pays to keep the customer in mind. Will the packaging immediately be discarded? Can the packaging be re-sealed? Can the packaging be used for other purposes later on? The more utility the packaging can provide, the more pleasure the consumer may derive from it.
Production and costs
The actual cost of the packaging is not the only factor – time is as well. The expenses incurred during the design and the manufacturing of the packaging is important, but actually placing your product in the package may cost time (manually or by machine?) and this should also be calculated.
Once you’ve figured out the materials, the shape, and the general form of your packaging, it’s time to have a design in mind that appeals to the consumer when it comes to colour, font, images, and general layout. Research regarding the target demographic (as well as competition) is important – you want to stand out on the shelves. Proclaim your brand!
Having a vision
Times change, and so do innovative companies. Design your packaging in such a way that it can accommodate several products. Have a vision for the future, and try to be consistent.
The company should also remember that, for some products, certain regulations need to be observed. For example, often the net weight of the contents must be mentioned, and if you’re selling a food product, the list of ingredients and dietary information must clearly be displayed. If the packaging contains small parts that can be swallowed by children or contains toxic materials, warning labels must be attached. Packaging design is a serious matter and needs to be done correctly to achieve success. Go for customised packaging and think the process through. It’s always an exciting endeavour.