If you’re curious as to why so many digital marketers promote SEO as an important marketing strategy, continue reading to discover a variety of reasons why SEO strategy is so important. If you’re unsure about investing in SEO, you’ll also find out how your business may miss out on potential revenue as a result of failing to optimize your business for SEO!
Why SEO strategy is so important:
1. SEO is a cost effective digital marketing strategy
If you don’t want to spend a small fortune on pricey marketing campaigns in order to drive traffic to your business’ website, it’s well worth hiring an SEO expert to make sure that your website is optimized for popular search engines such as Google and Yahoo. As you should be able to hire the services of an SEO expert, for a competitive sum.
2. It’s highly likely that your business’ competitors will already be using SEO in order to market their businesses and websites
One of the major dangers of failing to optimize your business’ website for SEO is that if you don’t optimize your website for SEO, all of your major competitors will. Which means that when potential customers or clients search for a business like yours, your website will fail to appear on the first few pages of search results. While your competitors websites will feature on the first 3 pages of search results.
As a large proportion of your customers will find your business by using a search engine such as Google. especially in today’s web obsessed age, if you fail to ensure that your business website’ boasts a high search engine ranking, your business will miss out on hundreds of thousands of potential new customers.
So if you don’t want your business to be left in your competitor’s dust, it’s well worth investing funds into developing an effective, fool proof digital marketing strategy today.
3. Potential customers and clients trust websites which rank highly on search engine results
The higher a business’ website ranks on a trusted search engine such as Google, the better a reputation it will have amongst its potential customers and clients! As Google’s complex analytics, ensure that only safe, reputable websites which feature organically placed keywords, rank highly in its search engine. So if your business’ website ranks on the first 2-3 pages of Google’s search engine, it’s highly likely that potential customers will trust the legitimacy of your website.
4. Using a SEO strategy will help your potential customers find the information which they are looking for in the blink of an eye
Another reason why it’s worth making sure that each of your website’s pages contains keywords, that your potential customers and clients are likely to search for, is that instead of being directed to your website’s home page, when they conduct a search, they’ll be automatically directed to the specific page which contains the product or information which they’re searching for!
So if you were previously unsure of whether it was worth optimizing your website for SEO, it’s definitely worth doing so at your earliest convenience!